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Info LibraryYour marketing questions, answered.
Twenty plain-English guides to the questions small business owners ask most — each with a free tool to put it straight into practice.
Not sure where to begin?
Pick the one that sounds most like you right now.
Start here
Strategy basics: where to begin, who to target and how to spend wisely.
Where should I start with marketing?
The exact order to do things in — and what to ignore for now.
Read the guide →How to market your business on a small budget
Nine low-cost moves that compound, in the order to do them.
Read the guide →How to find and attract your ideal customer
Discover who buys, why they buy and where to reach more of them.
Read the guide →What marketing works for my type of business?
Find your buying pattern and get a ready-made playbook.
Read the guide →Marketing vs branding: what's the difference?
Who you are vs how you tell people — and which to do first.
Read the guide →Leads & sales
Turn attention into enquiries, and enquiries into customers.
How do I get more leads or enquiries?
Find where enquiries are leaking and plug the gaps.
Read the guide →How to write copy that sells
Plain-English rules that turn words into clicks and sales.
Read the guide →How do I get people to trust my brand?
Earn credibility fast, without sounding salesy.
Read the guide →Get found online
Websites, Google and ads — being there when customers go looking.
Do I need a website or just social media?
The honest answer, and why one good page is often enough.
Read the guide →What's SEO, and do I need it?
How Google decides who to show, in plain English.
Read the guide →Should I focus on organic marketing or paid ads?
The right mix for your stage, and how to test ads safely.
Read the guide →Tools & results
Measure what works, fix what doesn't, and decide what to outsource.
How do I know if my marketing is working?
The numbers that matter, tracked in 30 minutes a month.
Read the guide →How long does marketing take to work?
Realistic timelines for every tactic, and when to call it.
Read the guide →Why isn't my marketing working?
Find the weak link in your marketing chain and fix it.
Read the guide →What marketing tools should I use?
The small set of tools you actually need.
Read the guide →Should I hire someone or do my own marketing?
Weigh up cost, time and skill — and hire well.
Read the guide →No guides match that search. Try a simpler word like "email", "ads" or "website" — or show everything.
Social & content
What to post, where, how often — and how to grow an audience you own.
Do I need to be on every social platform?
Pick the one or two platforms worth your time.
Read the guide →What kind of content should I post?
Four content pillars that mean you never stare at a blank screen.
Read the guide →How often should I post on social media?
Stay visible without burning out.
Read the guide →How do I get more followers and grow my email list?
Freebies that get sign-ups and a list you actually own.
Read the guide →