The Tip Library.

Open with the frustration your customer feels in their own words. Once they nod along, they'll want to know the fix — that's when you introduce yourself.

• Bad: “We're an award-winning accountancy firm.”
• Better: “Dreading January's tax deadline again?”

Try this: Rewrite the first line of your homepage so it names a problem, not your company.

Read each feature aloud and ask “so what?” until you reach something the customer genuinely cares about.

1. “Cloud-based.” So what?
2. “Access it anywhere.” So what?
3. “Send invoices from your phone between jobs and get paid days sooner.”

Try this: Run your top three features through the test and swap in the final answer.

Create one substantial piece a week — a video, article or podcast. Then cut it into clips, quote graphics, a carousel, a thread and an email.

Try this: Take your best-performing piece from last month and make three new posts from it this week.

Every question a customer emails, DMs or asks on a call is a piece of content someone else is searching for. Answer it publicly once and point people to it forever.

Try this: List the last ten questions customers asked you. That's your next ten posts.

Decide the single action you want from each email — read, reply, book, buy — and cut everything that doesn't serve it. Footers can hold the rest.

Try this: Look at your last newsletter. Count the links. Next time, use one main call to action.

Short, lowercase, curious and specific usually beats Title Case announcements.

• Instead of: “October Newsletter: Product Updates”
• Try: “quick fix for your slow tuesday mornings”

Try this: Write five versions of your next subject line and pick the one you'd open yourself.

Open sales calls with questions. “What made you get in touch now?” and “What have you tried so far?” tell you exactly how to frame your offer.

Try this: Write three opening questions and use them on your next call before you mention price.

When someone says it's too expensive, offer a smaller package rather than a cheaper one. “If budget's the issue, we could drop the monthly reporting and start at £X.” Your value stays intact.

Try this: Build a ‘lite’ version of your main offer so you have a ready answer to price pushback.

Stay around after you post. Reply to every comment with a real sentence, not just an emoji, and ask a follow-up question to keep the thread going.

Try this: Block 30 minutes after your next post purely for replying.

Experts underestimate how valuable their everyday knowledge is. The tip you'd give a client over coffee is exactly what non-experts are searching for.

Try this: Write down three things you think ‘everyone knows’ in your industry. Post one today.

Sketch the title and thumbnail before filming. If you can't make it compelling at the idea stage, change the idea — not the edit.

Try this: Mock up three thumbnail ideas for your next video before you press record.

Open on the result or the most interesting moment, then rewind to explain. Save the subscribe ask for after you've delivered value.

Try this: Re-edit your last video's opening so the payoff appears in the first five seconds.

A bold line of on-screen text tells silent scrollers what they'll get by staying. Keep it to six words or fewer and make it specific.

Try this: Add an on-screen hook to your next three videos and compare watch time.

Write your last line so it flows naturally back into your first. Viewers often watch twice before realising — and your watch time jumps.

Try this: Script your next video backwards: write the ending to set up the opening.

Put a clear two-sentence answer directly under your heading, then expand with detail, examples and FAQs. This suits both readers and search snippets.

Try this: Pick one blog post and move the direct answer to the very top.

Complete every field, add fresh photos monthly, and ask happy customers for reviews that mention the service and your town.

Try this: Ask your last five happy customers for a review today, with a direct link.

Place a short testimonial, guarantee or trust badge directly beside your main call to action — not tucked away at the bottom of the page.

Try this: Add one testimonial right next to your main sign-up or buy button.

Prioritise tests by impact: the offer and price first, then the headline, then the page layout. Tweak small details last.

Try this: Brainstorm one stronger version of your offer — a bonus, a guarantee or a bundle.