10 Steps to Daily Traffic from Facebook

Facebook is still the biggest social network in the world. But how links work there has changed, and your plan needs to change with it.

Facebook is where local communities, hobby groups and older customers spend time every day. For many small businesses it's still the social network that brings in the most enquiries.

Like every platform, Facebook would rather people stayed in the app. It has been testing limits on link posts for professional accounts (Pages and profiles in professional mode). Some accounts without a paid Meta Verified or Meta One subscription can share only a small number of link posts each month, and link posts often reach fewer people than photos, videos or text.

Win attention with content that works inside Facebook, then give people a clear, easy route to your website.

In this guide you'll set up a Page that converts, learn where links still work well, use Groups, Reels and Stories, and add simple automation so the people who want your link get it straight away.

Your Page is your shop window on Facebook. Every part of it should make the next step obvious.

Before you post, know which kinds of links reach people and which may be limited on your account.

A common approach is to post a photo, video or text post that delivers value on its own, then add the link in the first comment with a line like "Full recipe in the comments 👇". Watch your reach and clicks to see whether it works for your audience.

Facebook rewards posts that people react to, comment on and share. That attention is what eventually sends them to your site.

• Use your own photos and short videos rather than stock images.
• Write the first line to stop the scroll; only the first line or two show before "See more".
• Post at least 4 to 5 times a week, mixing formats.
• Follow the 80/20 rule: 80% helpful or entertaining, 20% promotional.

Create a 2-week Facebook posting plan for [your business] in [your town]. My customers are [who they are].
Mix behind-the-scenes, tips, customer stories, questions and 2 promotional posts linking to [page].
For each post give: the hook (first line), the post text, a photo or video idea and the best day to post.
British English, friendly tone.

People click when they want more of what you've just given them. Build that curiosity into your posts.

• Lead magnets: a free guide, checklist, voucher or quiz on your site.
• Blog teasers: share the best tip from an article and link to the rest.
• Offers: a time-limited deal that only works on your website.
• Events: link to the booking page for a workshop or open day.

Groups are where Facebook users have real conversations. Help people there and they'll come looking for you.

1. 1
   Read each group's rules. Many ban links except on certain days.
2. 2
   Spend a few weeks helping and answering questions before you mention your business.
3. 3
   When someone asks a question your website answers, reply properly and add "I wrote a full guide on this if it helps".
4. 4
   If you start your own group, ask 3 membership questions, including an optional email question, so you can build your list (with permission).

Video is how Facebook finds you new audiences. Stories are where you can share links every day.

• Hook viewers in the first 2 seconds of every Reel.
• Add captions; many people watch without sound.
• Post a Story every day with a reason to tap the link.
• Go Live at the same time each week so people can plan to join.

Ask people to comment a keyword and automatically send them the link by Messenger. It's fast, personal and reliable.

1. 1
   Open Meta Business Suite and go to the inbox automations, or use an approved tool that works with Messenger.
2. 2
   Create a trigger, such as a comment containing a keyword on a specific post.
3. 3
   Write a friendly reply with the link and a short description of what they'll get.
4. 4
   Mention the keyword in your post: "Comment CARE and I'll send you the guide".
5. 5
   Test it yourself before you post.

A small, well-targeted budget can bring steady traffic, especially to pages that already convert.

• Start with a post that already did well naturally.
• Target by location and interests that match your customers.
• Measure cost per enquiry or sale, not just cost per click.
• Turn off ads that don't work after a week.

Other people's audiences can send you visitors who already trust the person recommending you.

If someone is paid or gifted something to promote you, they must label it clearly as an advert. In the UK that's an ASA and CMA requirement, and Facebook has a branded content tag for it.

Check what sends real visitors and enquiries, then do more of it.

Here are my Facebook results for the last month: [paste posts with format, reach, reactions, comments, link clicks].
Tell me which topics, formats and posting times worked best, and why.
Suggest 5 changes and 10 new post ideas for next month to increase website clicks.

One task a day for a week gets your Page, links and content working together.