ChatGPT and Claude can do far more than answer questions. They can create finished, useful things for your business.
Most people use AI assistants like a search engine. The real value comes when you ask them to create something: a document, a plan, a tool, a set of templates. This guide gives you the ten most useful things to create, with a prompt for each.
- Replace everything in [brackets] with your own details.
- Add your business brief (see Way 3 in our Start Using AI guide) for better results.
- Ask for changes: "shorter", "more friendly", "add a table".
- Check facts, prices and claims before you use anything.
- Ask AI to create, not just answer
- Use role, context, task, format, check
- Always review before using
A one-page guide to how your business sounds, so everything you create with AI (and your team) sounds like you.
Every email, post and page sounds the same.
Paste it into any prompt for on-brand results.
Help me create a brand voice guide for my business, [business], which serves [customers]. First ask me 8 questions about how we talk, what we believe and words we love or hate. Then write a one-page guide with: 3 voice traits (with do/don't examples), words to use and avoid, and 3 before-and-after rewrites. British English.
Paste in 3 pieces of writing you love (yours or others') so the AI can capture the style.
A clear picture of your ideal customer: what they want, fear and search for. It sharpens every piece of marketing.
Know which problems to talk about.
Turn their questions into posts.
Create a detailed ideal customer profile for my [business] selling [product/service]. Include: who they are, goals, frustrations, objections to buying, words they use, where they spend time online, and 20 questions they'd ask before buying. Base it on these real customer comments: [paste reviews, emails or notes].
Home, About, Services and landing pages written around your customer, with clear calls to action.
Headline, benefits, proof and next step.
One page per service, with FAQs.
Write the copy for my [page type] page. Business: [details]. Customer: [profile]. Goal: [enquiries/sales/bookings]. Structure: headline, subheadline, 3 benefits, how it works (3 steps), proof, FAQs (5), and a call to action. Write clearly, in British English, and give 3 headline options.
A month of social posts, emails and blog ideas, planned around your goals.
Never wonder what to post.
Write a week of posts in one sitting.
Create a 30-day content calendar for [business] on [platforms]. Goal: [goal]. Audience: [customer]. Make it a table with: date, platform, topic, hook, format and call to action. Mix teaching, proof, behind the scenes and offers (no more than 20% promotional).
A series of automatic emails that welcomes new subscribers and turns them into customers.
5 emails over 2 weeks.
Launches and offers.
Write a 5-email welcome sequence for new subscribers to [business] who signed up for [lead magnet]. Email 1: deliver it and welcome. 2: our story. 3: a quick win. 4: customer success story. 5: a soft offer for [product]. For each: 3 subject lines, preview text and the email (under 250 words). British English.
A checklist, guide or template that people swap their email address for.
"The 12-point website checklist".
Short, practical and specific.
Create a lead magnet for [customer] who struggles with [problem]. Suggest 5 ideas, then write the best one in full: a [checklist/mini-guide/template] of about [length] with a title, short intro, the content, and a call to action to [next step]. Claude/ChatGPT: if you can, make it as a downloadable document.
Both assistants can create documents, spreadsheets and PDFs on paid plans. Ask for "a downloadable file" and then add your branding.
Reusable templates that help you win work and answer objections confidently.
A template you fill in for each client.
Calm, honest answers to "it's too expensive".
Create a proposal template for [service] for [client type]. Sections: their goal, our understanding, the solution, timeline, investment (3 options), why us, next steps. Then write answers to the 5 most common objections for this service. British English, confident but friendly.
Clear written processes so you and your team do things the same way every time.
Opening, closing, onboarding a client.
Returns, privacy wording, social media.
Turn these notes into a clear step-by-step process document for [task]: [paste notes]. Include: purpose, who does it, step-by-step checklist, common mistakes and what to do if something goes wrong. Use plain English.
AI can draft policies and terms, but have a qualified professional check anything legal before you rely on it.
Simple interactive tools for your website that attract visitors and capture leads.
Price estimates, savings, ROI.
"Which package is right for you?"
Build a single-file HTML [calculator/quiz] for my website. Purpose: [what it does]. Inputs: [list]. Results: [what it shows]. Make it mobile-friendly, in my brand colours [colours], with a call to action to [book/email] at the end. Explain how to add it to my site.
Claude can show many tools as a live preview in the chat (an artifact), and ChatGPT can do something similar in Canvas. Test it there, then ask for changes.
A focused plan with goals, actions and numbers to keep you on track.
Goals, channels, budget and weekly actions.
What to do this quarter, week by week.
Help me create a one-page 90-day marketing plan for [business]. First ask me about my goals, budget, time available and current results. Then create: 3 goals with numbers, the channels to focus on, a week-by-week action list, and the numbers to track. Keep it realistic for a small business.
Run through this list before you publish, send or rely on anything AI creates for you.
Pick the thing on this list that would save you the most time this week, copy the prompt and make it today.