For entrepreneurs, sharing behind-the-scenes (BTS) stories on social media is a powerful way to personalise your brand and connect with followers.
These glimpses into the daily workings, challenges, and successes of your business can create a relatable and authentic image that resonates with your audience.
practical moves in this guide. Pick the two that feel easiest and try them this week, then add one more each week.
Each one is small on its own. Together they make your social media work much harder for you.
Share stories about how you started, the challenges you’ve faced, and milestones achieved. This humanises your brand and inspires followers.
Offer a look into your workspace or home office. This helps followers feel more connected to where and how your business operates.
If you have a team, introduce them through social media posts. Sharing their stories and roles makes your business feel more personal and relatable.
Regularly post about your daily activities or routines. This gives followers a sense of being part of your entrepreneurial journey.
If you sell products, share the creation process from ideation to final product. This adds depth to your products and can increase appreciation and value in the eyes of your followers.
Be open about challenges you face and how you overcome them. This transparency can build trust and show your dedication and problem-solving skills.
Share your achievements, big or small, with your followers. This can create a sense of shared success and community.
Talk about how and why you make certain business decisions. This can provide valuable insights and learning opportunities for your audience.
Highlight customer testimonials and stories. This not only showcases your impact but also makes your customers feel valued and part of your brand story.
Use videos or vlogs to bring your BTS stories to life. Videos can be more engaging and give a more authentic glimpse into your world.
Regularly host live sessions where you answer questions and interact directly with your followers. This can deepen the connection and provide real-time engagement.
Add humor or fun elements to your BTS content. A light-hearted approach can make your brand more approachable and enjoyable.
Share your expertise or lessons learned. Educational content can position you as a knowledgeable leader in your field.
Offer your perspective on trends and changes in your industry. This demonstrates your expertise and keeps your content relevant.
Use features like Instagram Stories for short, informal updates. These can be more spontaneous and less polished, adding to the authenticity.
Invite your followers to comment, share their thoughts, or ask questions. This encourages interaction and builds a community around your brand.
Turn the ideas into action this week, with a prompt that does the thinking for you.
By sharing behind-the-scenes stories, entrepreneurs can create a more personalised and engaging brand presence on social media. This approach not only enhances relatability but also fosters a stronger, more loyal connection with your audience, which is invaluable for growing your business in the digital space.
- 1Showcase Your Entrepreneurial Journey. Share stories about how you started, the challenges you’ve faced, and milestones achieved.
- 2Discuss Challenges and Solutions. Be open about challenges you face and how you overcome them.
- 3Host Live Q&A Sessions. Regularly host live sessions where you answer questions and interact directly with your followers.
- 4Encourage User Engagement. Invite your followers to comment, share their thoughts, or ask questions.
My business is [describe it]. List twelve behind-the-scenes moments I could share over the next month, from my daily routine, how products or services are made, mistakes and lessons, and customer moments. For each one, suggest the format, the opening line and the one thing the follower should learn about me.
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Pick two moves from this guide and use them in your next five posts. Then come back for the next guide.