EMTExpert Marketing Tips
AI prompt pack · 15 prompts

🔻 Optimise Your Marketing Funnel

Research your audience, fill every stage of your funnel with the right content and track what’s working.

15 ready-to-use prompts5 categoriesChatGPT · Claude · Gemini
Start with prompt 1 →How to use these
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Act as a market research specialist. Help me create detailed buyer personas for my [product/service]. Include demographic details, psychographic characteristics, pain points, and aspirations. Here’s what I know about my target market so far: [Insert your curre
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Why it matters

Plug the leaks in your funnel

A funnel is just the path people take from first hearing about you to buying from you. When one stage leaks, everything after it suffers.

These prompts help you plug the leaks, stage by stage: who you’re talking to, what to show strangers, how to warm people up, how to close the sale, and how to measure it all.

🎯
Know your buyerClear personas and messaging
🧲
Fill every stageContent for cold, warm and hot leads
📈
Measure the returnSee what actually makes money
How to use these prompts

Four steps. About a minute.

1👆Pick a promptBrowse by category or search for what you need.
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2✏️Fill in the blanksType your details once. They drop into every prompt.
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3📋Copy itOne click copies the finished prompt.
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4🤖Paste into your AIChatGPT, Claude or Gemini. Then ask it to refine.
What’s inside

5 categories, 15 prompts

🎯Audience Research & Targeting3 prompts📣Top-of-Funnel Content Creation3 prompts🤝Middle-of-Funnel Engagement3 prompts💳Bottom-of-Funnel Conversion3 prompts📊Analytics & Optimisation3 prompts
Fill in once

Your details

These blanks appear in lots of prompts on this page. Fill them in here and they’ll drop into every prompt automatically. Saved in this browser.

🎯
Category 1 of 5 · 3 prompts

Audience Research & Targeting

Know exactly who you’re selling to and why they’d choose you.

1

Customer Avatar Development

🎭 Market research specialist
Act as a market research specialist. Help me create detailed buyer personas for my [product/service]. Include demographic details, psychographic characteristics, pain points, and aspirations. Here’s what I know about my target market so far: [Insert your current market understanding]
2

Competitor Analysis

Analyse these [number] competitors in the [industry/niche] space. Compare their messaging, unique value propositions, and funnel strategies. Create a detailed breakdown of their strengths and weaknesses. Here are the competitors and their websites: [Insert competitor details]
3

Value Proposition Refinement

Help me craft compelling value propositions for [product/service] targeting [specific audience]. Consider these unique features and benefits: [Insert product/service details]. Create 3 different value proposition statements emphasising different emotional and practical benefits.
📣
Category 2 of 5 · 3 prompts

Top-of-Funnel Content Creation

Get noticed by people who’ve never heard of you.

4

Social Media Awareness Campaign

Design a 30-day social media content calendar for [platform] focused on building awareness for [product/service]. Include post types, content themes, and engagement strategies. Target audience: [Insert audience details]. Key message: [Insert core message]
5

Educational Content Planning

Create an outline for a comprehensive blog post series that addresses common questions and challenges faced by [target audience] regarding [topic]. Include these keywords naturally: [Insert keywords]. Current content gaps: [Insert content gaps]
6

Video Script Development

Write a script for a 2-minute educational video introducing [product/service] to cold audiences. The video should address these pain points: [Insert pain points] and highlight these benefits: [Insert benefits]. Tone should be [Insert desired tone]
🤝
Category 3 of 5 · 3 prompts

Middle-of-Funnel Engagement

Turn interest into trust.

7

Lead Magnet Creation

Design a valuable lead magnet for [target audience] that addresses [specific pain point]. Include an outline of key topics, format suggestions, and distribution strategy. Current audience insights: [Insert audience data]
8

Email Nurture Sequence

Develop a 5-email nurture sequence for new subscribers who downloaded [lead magnet]. Each email should build trust and move prospects closer to purchase. Include subject lines and CTAs. Product details: [Insert product information]
9

Webinar Content Structure

Create an outline for a 45-minute webinar that educates prospects about [topic] while naturally leading to [product/service] as the solution. Include engagement points and transition strategies. Target audience: [Insert audience details]
💳
Category 4 of 5 · 3 prompts

Bottom-of-Funnel Conversion

Turn trust into sales.

10

Sales Page Optimisation

Review this sales page copy for [product/service] and suggest improvements to increase conversion rate. Focus on headline, benefits, social proof, and call-to-action elements. Current copy: [Insert current copy]
11

Objection Handling

Create persuasive responses to these common objections about [product/service]: [Insert list of objections]. Each response should address the concern while reinforcing value. Include data points where relevant.
12

Purchase Confirmation Sequence

Design a post-purchase email sequence that reduces buyer’s remorse and sets up customers for success with [product/service]. Include onboarding steps and additional value opportunities. Product details: [Insert product details]
📊
Category 5 of 5 · 3 prompts

Analytics & Optimisation

Track, test and improve.

13

KPI Dashboard Development

Help me create a comprehensive KPI dashboard for monitoring funnel performance. Include metrics for each funnel stage and suggested optimisation triggers. Current key metrics: [Insert current metrics]
14

A/B Testing Strategy

Develop an A/B testing plan for [specific funnel element]. Include test hypotheses, variables to test, sample size calculations, and success metrics. Current performance data: [Insert performance data]
15

ROI Analysis

Create a framework for calculating and improving ROI across these marketing channels: [Insert channels]. Include cost factors, revenue attribution methods, and optimisation opportunities. Current budget allocation: [Insert budget details]
No prompts match. Try a different word, or turn off “Favourites”.
Put it to work

Get the best from these prompts

How to get the best results

1Prioritise Your Needs

  • Review all prompt categories
  • Identify areas needing immediate attention
  • Create an implementation timeline
2Customise Prompts

  • Add specific context about your business
  • Include relevant data and metrics
  • Adjust tone and style to match your brand
3Test and Iterate

  • Start with one category of prompts
  • Analyse AI responses
  • Refine prompts based on results
4Document and Scale

  • Keep track of successful prompts
  • Build a prompt library
  • Share effective prompts with team members
5Measure Impact

  • Monitor key metrics before and after implementation
  • Document successful strategies
  • Continuously optimise based on results

Best Practices for Using These Prompts

1Be Specific

  • Include detailed context
  • Provide clear objectives
  • Share relevant data and constraints
2Iterate and Refine

  • Start with basic prompts
  • Add detail based on responses
  • Build on successful patterns
3Maintain Brand Consistency

  • Include brand guidelines
  • Share voice and tone preferences
  • Reference successful examples
4Focus on Value

  • Prioritise customer benefits
  • Emphasise problem-solving
  • Build trust through education

Remember to adapt these prompts to your specific needs and continuously refine them based on results. The key to success is maintaining consistency while being willing to experiment and optimise based on performance data.

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