AI prompt pack · 42 prompts

🎯 Conversion-Driven Page Design

Turn your landing pages into conversion machines, from the first headline to the last A/B test.

42 ready-to-use prompts6 categoriesChatGPT · Claude · Gemini

Start with prompt 1 →How to use these

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Why it matters

Pages that convert by design

Most landing pages don’t fail because of the product. They fail because visitors don’t instantly see what’s in it for them, don’t trust it yet, or can’t see what to do next.

These prompts are built around six conversion levers. Work through them in order and you’ll build pages that convert consistently: not by chance, but by design.

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A promise that landsIn the first five seconds

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Trust, fastProof stacked in the right order

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Test, don’t guessA plan for constant improvement

How to use these prompts

Four steps. About a minute.

1👆Pick a promptBrowse by category or search for what you need.

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2✏️Fill in the blanksType your details once. They drop into every prompt.

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3📋Copy itOne click copies the finished prompt.

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4🤖Paste into your AIChatGPT, Claude or Gemini. Then ask it to refine.

What’s inside

6 categories, 42 prompts

🦸Crafting Unmistakable Hero Promises7 prompts 🛡️Building Credibility Stacks7 prompts 🌉Constructing Pain-Desire Bridges7 prompts 🎁Optimising Offer Presentation7 prompts 👀Refining Visual Flow and Microcopy7 prompts 🧪Implementing Testing and Iteration Strategies7 prompts

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These blanks appear in lots of prompts on this page. Fill them in here and they’ll drop into every prompt automatically. Saved in this browser.

Describe product (used 6×)Describe audience (used 6×)Describe offering (used 3×)Target audience (used 2×)Product/service (used 2×)Paste content (used 2×)Describe offer (used 2×)

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Category 1 of 6 · 7 prompts

Crafting Unmistakable Hero Promises

Write a headline that says exactly why they should stay.

Hero Promise Formula Creator

🎭 Conversion copywriting expert

Act as a conversion copywriting expert. Create 5 different headline variations for my landing page using the 4-part hero promise formula: who it’s for, what they get, why trust us, and keeping it clear and brief. My target audience is [describe your audience], their primary goal is [describe goal], and our unique advantage is [describe advantage]. Make each headline between 8-12 words for optimal skimmability. Include a brief explanation of why each variation would be effective.

First Impression Optimiser

🎭 Landing page psychologist specialising in first impressions

You’re a landing page psychologist specialising in first impressions. Analyse my current headline: “[paste your current headline]” based on the 5 subconscious questions visitors ask in the first 5 seconds: Is this relevant to me? Will this solve my immediate problem? Can I trust this company? How much effort will this require? What makes this different? Then, rewrite my headline to better address these questions while maintaining brevity (under 12 words).

Hero Promise A/B Test Generator

🎭 Conversion optimisation specialist

Act as a conversion optimisation specialist. Create 3 pairs of A/B testable hero headlines for my landing page. Each pair should test a specific psychological principle: Pair 1 should test specificity (vague vs. precise numbers), Pair 2 should test audience targeting (broad vs. narrow), and Pair 3 should test benefit framing (outcome vs. process). My product is [describe product], target audience is [describe audience], and main benefit is [describe benefit]. Include a hypothesis for which version in each pair might perform better and why.

Message-Mining Headline Creator

🎭 Voice-of-customer research specialist

You’re a voice-of-customer research specialist. Help me create a compelling headline based on actual customer language. Here are snippets from customer reviews, testimonials, and feedback about our [product/service]: [paste 5-10 customer quotes]. Extract the most powerful phrases about desired outcomes and emotional benefits, then craft 3 headline options that use these exact words and phrases. Explain why these would resonate with prospects better than marketing jargon.

Subheadline Enhancer

🎭 Landing page optimisation expert

Act as a landing page optimisation expert. Create 5 powerful subheadlines that would appear directly beneath my main headline: “[paste your main headline]”. Each subheadline should: 1) clarify any confusion from the headline, 2) add a second benefit, 3) address the main objection, and 4) set up what comes next – all in one concise sentence under 20 words. My target audience’s main objection is [describe objection]. Explain how each subheadline complements the main headline.

Cognitive Bias Headline Optimiser

As a behavioural psychology expert specialising in conversion optimisation, analyse my current headline: “[paste headline]” through the lens of three cognitive biases: primacy effect, confirmation bias, and fluency heuristic. Then rewrite the headline to better leverage these biases. Explain specifically how your revised version improves upon the original by addressing each bias. My target audience is [describe audience] and they’re coming from [describe traffic source].

Hero Promise + Image Alignment

🎭 Visual conversion specialist

You are a visual conversion specialist. Based on my hero promise: “[paste hero promise]”, recommend 3 concepts for hero images that would reinforce this message rather than distract from it. For each concept, explain how the image would support the headline psychologically, what elements it should include, and what style would be most effective (photo vs. illustration, people vs. product, etc.). My brand personality is [describe brand personality].

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Category 2 of 6 · 7 prompts

Building Credibility Stacks

Stack proof so visitors trust you fast.

Credibility Stack Sequencer

🎭 Trust psychology expert

Act as a trust psychology expert. Help me organise my credibility elements into a strategic “credibility stack” that builds trust progressively. Here are my available trust elements: [list your logos, testimonials, statistics, awards, guarantees, etc.]. Create a sequenced plan for where each element should appear on my landing page, explaining the psychological reasoning behind each placement. Include guidance on which elements should appear above the fold versus deeper in the page.

Social Proof Optimiser

🎭 Social proof specialist

You’re a social proof specialist. Transform these raw testimonials into a powerful trust-building sequence. Here are 5 testimonials from our customers: [paste testimonials]. For each one, reformat and edit (while maintaining authenticity) to highlight: 1) the specific starting situation, 2) the concrete challenge faced, 3) the measurable outcome achieved, and 4) an emotional benefit experienced. Organise them in the most psychologically effective sequence for maximum impact.

Visual Trust Signal Generator

🎭 Conversion design expert

As a conversion design expert, recommend 10 visual trust signals I should include on my landing page for [describe your product/service]. For each recommendation, explain where it should be placed, how it should be designed (size, colour, etc.), and the specific psychological impact it will have on visitors. Include a mix of immediate trust signals (logos, badges) and deeper trust elements (case studies, data visualisations). My target audience is [describe audience].

Authority Credibility Builder

🎭 Authority positioning expert

You are an authority positioning expert. Help me identify and articulate 5 unique authority signals for my landing page that will position our [company/product/service] as the trusted expert in [industry]. For each authority signal, provide: 1) What specific credential, experience, or data point to highlight, 2) How to frame it for maximum impact, 3) Where on the page to position it, and 4) How to visually represent it. Our company background includes: [company information].

Guarantee Statement Optimiser

🎭 Risk-reversal specialist

Act as a risk-reversal specialist. Craft 5 different guarantee statements for my [product/service] that go beyond generic “satisfaction guaranteed” language. Each guarantee should: 1) Address a specific fear or objection, 2) Include concrete terms (time period, conditions), 3) Reverse risk completely, and 4) Express confidence rather than desperation. My product is [describe product], main customer concerns are [list concerns], and our refund policy is [describe policy].

Credibility Gap Identifier

🎭 Trust deficit consultant

You’re a trust deficit consultant. Analyse my landing page for credibility gaps that could be undermining conversions. Here’s my landing page content: [paste content]. Identify the 5 most significant missing trust elements, explain why each matters psychologically, and recommend specific additions to fill these gaps. Consider industry-specific trust factors, claim-evidence alignment, and trust progression through the visitor journey.

Cost of Inaction Calculator Script

🎭 Value quantification expert

As a value quantification expert, help me create a “Cost of Inaction Calculator” script for my landing page. My product helps [target audience] solve [problem] which typically costs them [describe costs/consequences]. Create a 3-5 step calculator script that helps prospects quantify what staying with the status quo is costing them. Include the exact questions to ask, formula logic, and how to present the final cost of inaction for maximum impact.

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Category 3 of 6 · 7 prompts

Constructing Pain-Desire Bridges

Connect their pain to the result they want.

Empathy Snapshot Creator

🎭 Customer psychology expert

Act as a customer psychology expert. Create 3 powerful “empathy snapshots” (1-2 sentence descriptions of my prospect’s current reality) based on these voice-of-customer data points: [paste customer quotes about their challenges]. Each snapshot should mirror their situation so accurately that they can’t help but continue reading. Focus on emotional truth rather than comprehensiveness. Explain why each snapshot would create an immediate “that’s me” response.

Pain Point Amplifier

You’re a conversion copywriter specialising in pain point articulation. Take these generic pain statements and transform them into high-specificity versions using voice-of-customer language. Generic statements: [list 3-5 generic pain points]. For each one, create a detailed, emotionally resonant version that includes: 1) Measurable waste or loss, 2) Emotional impact, 3) Specific mechanisms causing the pain, and 4) Timeline or frequency of the problem. My target audience is [describe audience].

Future-Pacing Vision Block Creator

🎭 Vision-casting specialist

As a vision-casting specialist, create 3 powerful “future-pacing” paragraphs that help my prospects visualise life after implementing our solution. Each paragraph should: 1) Start with “Imagine...” or “Picture...”, 2) Include a concrete number or timeframe, 3) Create a vivid then-and-now contrast, and 4) Address both rational and emotional benefits. My product is [describe product], and it helps customers achieve [describe outcomes]. Make each vision block between 75-100 words.

Pain-Desire Bridge Paragraph Writer

🎭 Psychological copywriting expert

You are a psychological copywriting expert. Craft a pivotal bridge paragraph that connects my prospect’s pain points to their desires and positions my solution as the logical path forward. Use this formula: “Because you’re [experiencing specific pain point], and you want [desired outcome], we created [product/service name] that uses [unique mechanism] to deliver [specific transformation].” My target audience struggles with [describe pain points] and desires [describe desired outcomes]. My solution’s unique mechanism is [describe how your solution works].

Transition Trigger Generator

🎭 Conversion psychology expert

Act as a conversion psychology expert. Design 3 different “transition triggers” (low-risk interactive elements) that build momentum before my main call-to-action. Each trigger should: 1) Provide immediate value, 2) Create a micro-commitment, and 3) Naturally lead to my main offer. Options could include quizzes, calculators, short videos, or other interactive elements. My product is [describe product], target audience is [describe audience], and main CTA is [describe CTA].

Pain-to-Possibility Sequence

🎭 Narrative psychology expert

You’re a narrative psychology expert. Create a comprehensive pain-to-possibility sequence for my landing page that moves visitors through 5 distinct emotional states: 1) Recognition of their current problem, 2) Frustration with status quo solutions, 3) Hope that a better way exists, 4) Excitement about specific outcomes, and 5) Confidence in taking action. My product solves [describe problem] for [target audience]. Include specific copy suggestions for each emotional stage.

Obstacle Neutralizer

🎭 Persuasion expert

As a persuasion expert, help me identify and neutralize the 5 biggest psychological obstacles preventing my visitors from converting. For each obstacle, provide: 1) The specific objection or concern, 2) The underlying fear driving it, 3) A strategic reframing that diminishes its power, and 4) Exact copy to use on my landing page to address it proactively. My product is [describe product] and my target audience typically worries about [describe common concerns].

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Category 4 of 6 · 7 prompts

Optimising Offer Presentation

Present your offer so it feels like a no-brainer.

Feature-to-Benefit Transformer

🎭 Benefit articulation specialist

Act as a benefit articulation specialist. Transform these technical features into compelling benefits that matter to my customers. Features: [list 5-10 product/service features]. For each feature, create: 1) An emotionally resonant headline that states the primary benefit, 2) A single sentence explaining how it improves the customer’s life, and 3) A specific example or mini-story that makes the benefit concrete. My target audience values [describe what they care about].

Value Stack Architect

🎭 Perceived value expert

You’re a perceived value expert. Help me structure my offer’s “value stack” to maximise perceived value before revealing the price. Here are my offer components: [list main offering and any bonuses, extras, or guarantees]. Recommend the optimal sequence for presenting these elements, explaining the psychological impact of each. Then, craft compelling copy to introduce each component, with an emphasis on quantifying value ($X value) where appropriate.

Vision-Priced Packaging Creator

🎭 Packaging psychology expert

As a packaging psychology expert, help me create three thematically-bundled packages for my offering that create a natural ascension path. My core offering is [describe offering]. For each package (Basic, Standard, Premium): 1) Suggest a benefit-focused name, 2) Identify which components to include, 3) Craft compelling package descriptions that emphasise outcomes rather than features, and 4) Recommend a strategic price point and display method. Include psychological reasoning for your recommendations.

Bonus Value Maximiser

🎭 Bonus strategy expert

You are a bonus strategy expert. Analyse my core offering [describe main product/service] and recommend 5 strategic bonuses that would: 1) Overcome specific objections, 2) Enhance the core product’s value, 3) Address implementation concerns, and 4) Provide quick wins. For each bonus, suggest a compelling name, description, and specific value amount ($X value) that feels both substantial and believable. My audience’s main objections include [list objections].

Authentic Scarcity Framework

🎭 Behavioural economics specialist

Act as a behavioural economics specialist. Help me implement ethical scarcity and urgency triggers for my offer that feel authentic rather than manipulative. My product is [describe product/service] and we have these legitimate limitations: [describe any real constraints like limited spots, enrolment periods, etc.]. Provide 3 different approaches to framing these limitations honestly while still leveraging the psychological principle of scarcity. Include exact copy examples for each approach.

Price Reveal Sequence

🎭 Pricing psychology expert

You’re a pricing psychology expert. Craft the perfect price reveal sequence for my offer that maximises perceived value and minimises sticker shock. My offer is [describe offer] priced at [price]. Create a 3-part sequence that: 1) Establishes total value first, 2) Introduces the actual price in the most psychologically advantageous way, and 3) Immediately reframes the investment in terms of value or outcomes. Include specific wording for each part of the sequence.

Guarantee Reimaginer

🎭 Risk-reversal specialist

As a risk-reversal specialist, help me craft a unique guarantee that stands out from generic “30-day money-back” offers. My product is [describe product] and typically achieves [describe typical results]. Create 3 different guarantee concepts that: 1) Have a memorable name, 2) Include specific performance promises, 3) Outline clear terms, and 4) Turn the guarantee into a statement of confidence rather than a defensive measure. Include complete wording for each guarantee.

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Category 5 of 6 · 7 prompts

Refining Visual Flow and Microcopy

Guide the eye and polish every small word.

Eye-Path Mapping Consultant

🎭 Visual hierarchy expert

Act as a visual hierarchy expert. Create a detailed eye-path map for my landing page to guide visitors from first glance to conversion. Based on these page elements: [list main page sections in current order], recommend: 1) The optimal sequence for visual attention, 2) Specific design techniques to create that sequence (size, colour, whitespace, etc.), 3) Strategic “speed bumps” to slow scanning at key points, and 4) Visual cues that direct attention to CTAs. Include psychological reasoning for each recommendation.

Button Copy Optimiser

🎭 CTA psychology specialist

You’re a CTA psychology specialist. Analyse these 5 potential button copy options for my landing page: [list 5 button text options]. For each option, evaluate its psychological effectiveness based on: action clarity, benefit inclusion, risk reduction, and commitment level. Then, recommend 3 new button copy variations that combine the strongest psychological triggers while remaining under 5 words each. My offer is [describe offer] and the primary audience concern is [describe concern].

Form Field Friction Reducer

🎭 Form optimisation expert

As a form optimisation expert, help me reduce friction in my conversion form. My current form includes these fields: [list current form fields]. For each field: 1) Assess whether it’s truly necessary at this stage, 2) Recommend improved label wording, 3) Suggest helpful placeholder text, and 4) Create microcopy that overcomes specific hesitations about sharing that information. Then recommend an optimal field sequence based on psychological resistance levels.

Error Message Humaniser

🎭 UX writing specialist

You are a UX writing specialist. Transform these technical error messages into helpful, empathetic microcopy that guides users without frustrating them. Current messages: [list 5-10 current error messages]. For each one, create a conversational alternative that: 1) Acknowledges the issue without blame, 2) Clearly explains what went wrong, 3) Provides specific guidance on how to fix it, and 4) Maintains a supportive, brand-appropriate tone.

Confirmation Message Enhancer

🎭 Post-conversion psychology expert

Act as a post-conversion psychology expert. Create 3 different confirmation messages for after someone completes my form/purchase that go beyond “Thank you for your submission.” Each message should: 1) Validate their decision, 2) Set expectations for next steps, 3) Suggest an immediate next action, and 4) Reinforce the value they’ll receive. My product/service is [describe offering] and the post-conversion process involves [describe what happens next].

Microcopy Opportunity Finder

🎭 Conversion microcopy specialist

You’re a conversion microcopy specialist. Identify 10 strategic opportunities to add helpful microcopy throughout my landing page that could reduce friction, answer questions, or boost confidence. Here’s my current page content: [paste content]. For each opportunity, provide: 1) Exact placement location, 2) The specific concern or question it addresses, 3) Recommended copy (under 15 words), and 4) The psychological principle it leverages.

Mobile-Specific Copy Adapter

🎭 Mobile UX copywriting expert

As a mobile UX copywriting expert, help me adapt my desktop landing page copy for the mobile experience. Here are key sections of my desktop copy: [paste 3-5 key content blocks]. For each section, create a mobile-optimised version that: 1) Reduces word count by 40-50% while preserving key messages, 2) Restructures content for vertical scanning, 3) Frontloads essential information, and 4) Considers thumb-friendly interaction patterns. Explain the principles behind your adaptations.

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Category 6 of 6 · 7 prompts

Implementing Testing and Iteration Strategies

Test, learn and keep improving.

Hypothesis Generator

🎭 Conversion optimisation strategist

Act as a conversion optimisation strategist. Based on these landing page metrics [list key performance metrics like bounce rate, time on page, scroll depth, etc.], generate 5 testable hypotheses following this format: “If we [specific change], then [target metric] will improve because [underlying principle].” For each hypothesis, include: 1) The specific element to test, 2) The variation to try, 3) How to measure success, and 4) An ICE score (Impact × Confidence × Ease, each rated 1-10) with explanation.

A/B Test Prioritiser

🎭 Conversion testing expert

You’re a conversion testing expert. Help me prioritise these potential A/B tests for my landing page: [list 5-10 potential tests]. For each test idea, provide: 1) An impact score (1-10), 2) A confidence score (1-10), 3) An ease score (1-10), 4) A calculated ICE score, and 5) A recommended implementation order based on traffic volume, potential lift, and resource requirements. My site gets approximately [traffic volume] visitors per month.

Qualitative Insight Miner

🎭 User research specialist

As a user research specialist, help me design a qualitative research plan to gather insights for my landing page optimisation. Create a complete plan including: 1) 3 on-page poll questions to identify conversion barriers, 2) 5 user testing tasks to observe visitor behaviour, 3) 10 customer interview questions to understand decision factors, and 4) A framework for organising and acting on the insights gathered. My landing page sells [describe offering] to [describe audience].

Analytics Setup Guide

🎭 Conversion tracking expert

You are a conversion tracking expert. Create a comprehensive analytics implementation plan for my landing page to ensure I’m capturing all relevant data for optimisation. Include: 1) Essential Google Analytics events to track, 2) Recommended heatmap and recording configurations, 3) Custom goal setup instructions, and 4) A dashboard design that focuses on the metrics most predictive of conversion success. My conversion process has these steps: [describe conversion path].

Testing Roadmap Creator

🎭 CRO program manager

Act as a CRO program manager. Develop a 90-day testing roadmap for my landing page that systematically improves each conversion layer. My current conversion rate is [rate]% and my monthly traffic is approximately [volume]. Create a week-by-week plan that includes: 1) Specific elements to test, 2) Test hypotheses, 3) Required resources, 4) Implementation timeline, and 5) Success metrics. Organise tests to build on each other’s insights and prioritise high-impact opportunities first.

Micro-Conversion Funnel Designer

🎭 Micro-conversion specialist

You’re a micro-conversion specialist. Design a series of small commitment steps that lead visitors gradually toward my main conversion goal. My primary conversion is [describe main conversion action]. Create a strategic sequence of 5 micro-conversions that: 1) Start with very low commitment, 2) Progressively increase investment, 3) Provide value at each step, and 4) Naturally lead to the primary conversion. For each step, explain its purpose and how to implement it on my landing page.

Post-Test Analysis Framework

🎭 Data interpretation expert

As a data interpretation expert, create a structured framework for analysing my A/B test results to extract maximum insights. Assuming I’ve run a test comparing [Variation A] and [Variation B] of my [landing page element], provide: 1) A comprehensive list of questions to ask about the results, 2) Secondary metrics to examine beyond the primary conversion rate, 3) Segment analysis recommendations, and 4) A template for documenting learnings for future tests. Include guidance on statistical significance interpretation.

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Put it to work

Get the best from these prompts

Your step-by-step plan

To effectively implement these prompts and transform your landing page conversion rates, follow this systematic approach:

Week 1Analysis and Baseline

Begin by establishing your current performance metrics using Prompts 36-39 to set up proper tracking and analytics.
Run a comprehensive audit of your existing landing page, identifying gaps and opportunities in each conversion layer.
Document your baseline conversion rate, bounce rate, time on page, and other key metrics before making changes.

Weeks 2-3Foundation Building

Start with your hero promise using Prompts 1-7 to craft a compelling headline that instantly communicates value.
Build your credibility stack using Prompts 8-14 to establish trust immediately after your promise.
Develop your pain-desire bridge using Prompts 15-21 to create emotional resonance and momentum.

Weeks 4-5Offer Optimization

Refine your offer presentation using Prompts 22-28 to maximise perceived value and minimise objections.
Enhance your visual flow and microcopy using Prompts 29-35 to guide visitors naturally toward conversion.
Implement your changes progressively, focusing on one conversion layer at a time.

OngoingTesting and Iteration

Create a structured testing plan using Prompts 40-42 to systematically improve each element.
Prioritise tests based on ICE scores (Impact, Confidence, Ease) to focus on high-value opportunities.
Document learnings from each test and apply insights to future optimisations.

Best Practices for Working with AI on These Prompts

1Provide Specific Context

The more details you give the AI about your product, audience, and current performance, the more tailored and effective its responses will be.

2Iterate on Responses

Treat the AI’s first output as a starting point. Ask for refinements based on your brand voice, industry specifics, or conversion goals.

3Combine Multiple Prompts

For comprehensive landing page development, work through prompts in sequence, building upon previous outputs. For example, use the hero promise from Prompt 1 as input for the visual alignment in Prompt 7.

4Test Real User Reactions

While AI can generate compelling options based on conversion principles, always test with real users or through A/B testing to validate effectiveness.

5Maintain a Swipe File

Save effective outputs in a dedicated folder to build your own conversion pattern library over time.

By methodically working through these prompts with an AI assistant, you’ll transform your landing page from a passive information display into a strategic conversion machine. Each element will work together to guide visitors through a carefully orchestrated psychological journey – from initial interest to decisive action.

Remember that optimisation is not a one-time event but an ongoing process. These prompts provide the framework for continuous improvement, allowing you to refine your approach based on real data and visitor behaviour. The most successful marketers don’t rely on random tactics or clever tricks – they build systematic conversion machines that convert consistently by design.