The Best 10 Proven Copywriting Formulas

• Attention: Grab the reader’s attention with a compelling headline. For example: “Unlock Your Dream Vacation with Our Exclusive Deals!”
• Interest: Build on the curiosity. Explain the benefits of your product/service. “Imagine sipping cocktails on pristine beaches without breaking the bank.”
• Desire: Stoke desire by showing how your offering fulfills their needs. “Feel the sun-kissed breeze and experience luxury like never before.”
• Action: Prompt action with a clear call-to-action. “Book now and jet off to paradise!”

2. PAS Formula (Problem, Agitate, Solution):

• Problem: Highlight a pain point. “Tired of endless dieting and zero results?”
• Agitate: Magnify the problem’s impact. “Imagine feeling self-conscious every time you step into a fitting room.”
• Solution: Introduce your solution. “Our revolutionary fitness program guarantees a sculpted body in just 60 days!”

3. 4 Ps Formula (Promise, Picture, Proof, Push):

• Promise: Make a bold promise. “Unlock a world of productivity like never before.”
• Picture: Paint a vivid picture of the benefits. “Imagine effortlessly managing tasks, deadlines, and skyrocketing your career.”
• Proof: Provide social proof or testimonials. “Over 10,000 professionals trust our system!”
• Push: Urge action. “Don’t miss out on the ultimate productivity upgrade!”

4. FAB Formula (Features, Advantages, Benefits):

• Features: List the features of your product. “Our new camera has 20-megapixel resolution.”
• Advantages: Explain how features add value. “Capture stunningly detailed photos with unparalleled clarity.”
• Benefits: Describe what the advantages mean for the customer. “Preserve precious memories with breathtaking lifelike images.”

5. Before-After-Bridge Formula:

• Before: Describe the customer’s current situation. “Struggling to find the perfect skincare routine?”
• After: Paint a picture of the transformed state. “Enjoy radiant, flawless skin that turns heads.”
• Bridge: Introduce your solution. “Our dermatologist-approved products will revolutionize your skincare routine!”

6. Problem-Agitate-Solve Formula:

• Problem: Highlight a common challenge. “Tired of tangled headphone wires ruining your workouts?”
• Agitate: Make the problem feel more frustrating. “Nothing kills the vibe faster than wrestling with cords mid-squat.”
• Solve: Present your solution. “Experience hassle-free workouts with our wireless, sweat-resistant earbuds!”

7. The 5Ws and H Formula (Who, What, When, Where, Why, How):

• Who: Define your target audience. “Calling all adventure-seekers and nature enthusiasts!”
• What: Explain what you’re offering. “Join our guided expedition to the breathtaking Everest Base Camp.”
• When: Highlight timing or urgency. “Limited spots available for our exclusive springtime trek!”
• Where: Specify the location. “Embark on this unforgettable journey through the majestic Himalayas.”
• Why: Convey the benefits. “Reconnect with nature, challenge yourself, and create lifelong memories.”
• How: Provide details on how to join. “Secure your spot now by visiting our website or calling our hotline!”

8. The PASTOR Formula (Problem, Amplify, Solution, Testimony, Offer, Response):

• Problem: Identify a pain point. “Struggling to get a good night’s sleep?”
• Amplify: Make the problem resonate emotionally. “Lack of sleep affecting your mood, productivity, and overall well-being?”
• Solution: Present your solution. “Discover the secret to deep, restorative sleep with our scientifically proven mattress.”
• Testimony: Share a success story. “Sarah’s life transformed after just one night on our mattress!”
• Offer: Introduce your offer. “Upgrade your sleep quality today and enjoy 30% off plus free delivery.”
• Response: Prompt action. “Claim your dream sleep now!”

9. The 4U Formula (Useful, Urgent, Unique, Ultra-specific):

• Useful: Highlight usefulness. “Revolutionize your cooking with our versatile, time-saving kitchen gadget.”
• Urgent: Create a sense of urgency. “Limited-time offer: 20% off for the next 48 hours only!”
• Unique: Showcase what sets you apart. “The only gadget that simultaneously chops, dices, and sautés.”
• Ultra-specific: Be detailed and specific. “Effortlessly prepare a gourmet meal in under 30 minutes with our 5-in-1 device.”

10. The APP Formula (Agree, Promise, Preview):

• Agree: Establish common ground. “You know the frustration of tangled cords, right?”
• Promise: Make a promise. “Experience the convenience of hassle-free, wireless listening.”
• Preview: Offer a sneak peek. “Imagine crisp audio, seamless connectivity, and all-day comfort.”

Mix and match these techniques to suit your unique voice and audience, and watch your copy shine like a star!